Mastering Data-Driven Personalization in Email Campaigns: From Data Integration to Advanced Algorithms
1. Selecting and Integrating Customer Data Sources for Personalization a) Identifying the Most Relevant Data Points (Demographics, Behavioral Data, Purchase History) Begin by conducting a comprehensive audit of your existing customer data sources. Prioritize data points that directly influence personalization accuracy and campaign relevance. For demographics, include age, gender, location, and income level. Behavioral data […]
